Knee Deep Brewing
Knee Deep Brewing Co. is a family-owned microbrewery with multiple tasting rooms based in Northern California, crafting award-winning beers since 2010.
Brief: Curate an online community with engaging organic content and strategic paid ads on various social media platforms.
Challenge: Balancing content for Knee Deep Brewing’s loyal community while increasing reach to new customers requires a delicate mix of familiarity and fresh energy. Our strategy consisted of delivering content that delights regulars (behind-the-scenes brewery moments, exclusive first looks at new releases, and reels that speak the language of beer enthusiasts) while crafting approachable, discovery-driven posts that invite curious locals and visitors to stop by.
As the brewery launched and expanded to two new taprooms, both organic and paid ad content was strategically tailored to highlight each venue’s personality and targeted to the local community.
Knee Deep Brewing already has a strong visual brand presence, so we leaned into what fans love. Their iconic beer labels and mascot were reinforced across every social post, using consistent color, typography, and illustration treatments to keep recognition instant.
Result: Elevated social media content that feels unmistakably Knee Deep Brewing that is familiar to longtime followers, clickable for newcomers, and perfectly aligned with their taproom personality.
