Hornbrook Gin
Foraged from Northern California's juniper-sprinkled Siskiyou mountains, Hornbrook Gin captures this wild beauty in a unique spirit.
Brief: Create a new brand identity and website to support brand awareness and online sales.
Concept: To harness Hornbrook Gin’s spirit of adventure and wilderness, we designed a brand identity using nature-inspired fonts, tone, and imagery.
We crafted strategic, enticing copy that wove Hornbrook Gin’s origin story and craft-forward philosophy into every line, spotlighting their innovative vacuum distillation process and down-to-earth spirit. The playful and warm language invites curiosity and tasting.
Paired with fun, dynamic animations, the site becomes an engaging stage where users not only read about Hornbrook’s craftsmanship but also feel the spirit of nature and adventure with every click. Each page intentionally takes the user on a journey into wilderness and discovery of Hornbrook, boosting both brand memorability and conversion.
Result: Hornbrook Gin’s new website offers a memorable brand hub that quickly connects with visitors. Clean visuals, warm storytelling, and intentional branding guide both gin lovers and curious newcomers.
Interactive features and friendly copy encourage exploration, while polished design shows quality. The site mixes product info with lifestyle inspiration to turn visits into engagement and build appreciation for Hornbrook Gin.
Bonus: Translating the brand onto the necker tag design concept, which is attached to the bottles on retail display.
