Corporate Couture
Corporate Couture is a Woman owned and operated gifting company that creates custom branded merchandise for small to large businesses.
Brief: Direct a company–wide rebrand of all visual assets including brand guidelines, social media accounts, presentation slides, and photography for the website.
Creative Direction: The CEO was seeking a new color palette and logo that are timeless and classic, while avoiding a strong feminine or corporate appeal. This was achieved through neutral colors and a recognizable accent color. The new logo was modernized with a bold sans-serif font.
For photography, we incorporated a combination of in-studio product staging photographed at various dynamic angles and organized a media day to capture candid images of staff at different office locations.
Results: The new brand identity accurately represents the company's minimalist, bold personality by focusing on Corporate Couture’s culture and values.
The rebranded guidelines modernize Corporate Couture by refreshing visuals, adding personality across all touchpoints, and keeping products emotionally and aesthetically engaging. Their new cohesive identity helps their brand stand out, resonate with today’s buyers, and sustain market position.
