Urbane Kitchen Supplies
Design concept for a kitchen supplies company, Urbane. Urbane encourages cooking at home by giving people the confidence to be in the kitchen with a modern but casual design.
Brief: Create a brand identity and various forms of packaging design for Urbane Kitchen Supplies.
Concept: Urbane is inspired by the idea of cooking as an art form.
The name “Urbane” is derived from Mid-16th Century French or Latin terms used to describe a person who is refined in manner or sophisticated. I created graphics to reflect the style of Fine Art paintings, which were often collected by those of wealthy status during that era. Illustrations are digitally hand-drawn in Photoshop using pencil and paint brushes, then printed on recycled craft paper.
The nostalgia of traditional art is expressed while maintaining a personal and contemporary appeal through a sans-serif typeface. During the creative process, I tested different types of paper to ensure the best quality without losing the artwork’s details and vibrancy.
